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THE BRAND BUILD UP

Everything marketing and advertising.

Articles, insights, critiques and real conversations about how brands are built.

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SEASON 1 · COMING SOON

Founders Edition

Ten conversations with the founders who built the brands Egypt talks about.

SEASON 1 · COMING SOON

Founders Edition

Ten conversations with the founders who built the brands Egypt talks about. What they did, what they'd change, and what they learned about marketing along the way.

See What's Coming

More than a conversation.

Articles and Insights

Everything marketing and advertising: ideas, trends, strategies and lessons, written for the Egyptian market.

Critiques

Sharp takes on ads, campaigns and marketing moves from Egypt and around the world: what works, what doesn't, and why.

Conversations

Honest, snackable talks with brand founders and, soon, agency owners about how their brands were really built.

Have a story worth sharing?

Apply to be a guest, or tell us which brand you'd love to hear from.

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