SEASON 1 · COMING SOON
FOUNDERS EDITION
Every brand starts with someone who believed in it first.
We’re having a conversation with founders behind some of Egypt's brands to talk about one thing: marketing. How they found their voice, how they reached their first customers, and the decisions that turned a product into a brand.
What we'll talk about
How they found their brand's voice
Their first real marketing decision
Building marketing in-house vs. working with agencies
The campaigns that worked, and the ones that didn't
Growing a brand in the Egyptian market
What they'd tell themselves on day one