THE BRAND BUILD UP
Everything marketing and advertising. Built in Egypt.
Egypt is full of people who know how brands are really built. There are founders who turned an idea into a name people trust, and agency owners who have shaped campaigns we all remember. Most of what they know never gets shared. It lives in meetings, in hallway conversations, and in lessons learned the hard way.
The Brand Build Up exists to change that.
We're building a platform that talks about everything marketing and advertising. It brings together articles and insights, critiques of the ads and campaigns around us, and honest conversations with the people behind the brands, all in one place, so you can see how brands are really built: what works, what doesn't, and why.
What you'll find here
Articles and Insights: Everything marketing and advertising: ideas, trends, strategies and lessons, written for the Egyptian market.
Critiques: Sharp takes on ads, campaigns and marketing moves from Egypt and around the world: what works, what doesn't, and why.
Conversations: Honest, snackable talks with brand founders and, soon, agency owners about how their brands were really built.
Who it's for
Entrepreneurs figuring out their next move. Marketers who want to learn from people who've done it. And anyone curious about what really goes into building a brand.
Season 1: Founders Edition
We're starting with the founders: the people who took a brand from nothing to something. Ten conversations about marketing, growth, and the choices that shaped their brands.
Coming soon.